Local Entrepreneur Opens Tourist Info Center

Mark Farley knows so much about the Coachella Valley that he decided to put his knowledge to good use: He opened his own tourist information center.

“We know the restaurants. We know the other attractions,” he said. “We know the events that are happening.”

He opened his side business last week along Indian Cyn. in the La Plaza retail district in time for the high tourist season.

Joy Meredith, Main Street Merchants president, said Farley is perfect for the job.

“He’s really enthusiastic. He loves the desert,” she said.

Farley said he’s received a lot of positive feedback so far. The hotels and the restaurants are thrilled, he said.

But, Meredith said every business should be promoting the city. “Whether you’re a restaurant or a retailer, we all want to be able to help and get the word out about the great things that are going on in Palm Springs and in this area.”

Farley plans to keep the info center open seven days a week.