Modernism Week gears up to host thousands of attendees with Opening Night Party
Thousands of architecture enthusiasts from throughout the country and around the globe are visiting the Coachella Valley for this year's Modernism Week.
The eleven day event kicked off Thursday night with their 'Opening Night Fever Dance Party.'
This year's opening night celebration marked one of the largest in Modernism Week history with over 600 attendees.
Yet that's only a small fraction of the people that will be enjoying the hundreds of events scheduled in the coming days.
According to reports, Modernism Week contributes millions of dollars to the Coachella Valley’s economy, with an attendance record of more than 100,000 people.
It was a sparkling night aimed at celebrating decades past.
A mother, daughter, and granddaughter trio we met proved that the appreciation of Mid-century Modernism lives on through generations.
"This is our granddaughter, it's her first time coming to Modernism Week, especially the opening party," said attendee, CeeCee Ponicsan.
The eleven day event features more than 400 events with keynotes, tours, and of course plenty parties.
Features like butterfly roofs and clean lines still resonate with architecture fanatics today.
"They pioneered things like an open kitchen, which is a common thing now but in the 1960s it was a brand new idea," said Modernism Week's spokesperson, Bob Bogard.
Attendees immersing themselves in all things Palm Springs and Mid-century Modern style.
"Modernism is a celebration not only of the architecture and the heritage of Palm Springs, but also all of the eras: fashion, cars, music, there's a little bit of something for everyone," said Modernism Week CEO, Lissa Vossler Smith. "It's kinda like spring break for adults."
It's a celebration of both the architecture and the lifestyle of the past.
"We have entire neighborhoods that were built in the 1960s that are completely preserved and restored. So there's really nowhere else on earth that could have this kind of a festival," said Bogard.
If you missed out on Thursday night's fun, there are plenty of ticketed and free events still available throughout Modernism Week.
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