Pickleball tournament during Coachella Festival

Pickleball is one of the hottest sports in the country right now, and during Weekend One of Coachella, The Kitchen, the largest pickleball community, will be putting on its second-annual tournament. The tournament will be hosted by The Pointer Brothers, and is produced by Zev Norotsky's ENTER. It will also feature the launch of Visto Visors, hats that feature UV protectant, see-through sun rims special for pickleball players. Also, notable brand partners like Joola, with refreshing Zen Water, Reign Energy and Sainte Marguerite en Provence. Peter Daut spoke with Norotsky about the biggest pickleball event of the weekend.