Ford lures Apple executive to run new unit that will sell software subscription services

DETROIT (AP) — Ford-Apple Executive

Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners.

The Dearborn, Michigan, automaker said Monday it hired Peter Stern, who was Apple’s vice president of services. He’ll run Ford Integrated Services, a unit that will combine software and hardware into services.

At Apple, Stern oversaw Apple TV plus, iCloud storage, Apple Books, the arcade and fitness operations and other businesses, Ford said in a statement Monday.

Stern started Monday and reports directly to CEO Jim Farley.

Stern also will expand Ford’s BlueCruise hands-free partially automated driving system, as well as productivity and safety and security services, the statement said.