Arts professionals to connect in Palm Desert
An all-day workshop is planned for October 12 in Palm Desert giving local arts professionals a chance to learn about art branding, audience development, and creative placemaking.
“Big Strategies and Real Tactics for Connecting Artists, Audience, and Place” will be held at UC Riverside’s Palm Desert Campus.
The workshop is being presented by the California Desert Arts Council (CDAC) and Americans for the Arts’ National Arts Marketing Project.
Arts marketing experts Ben Stone of Smart Growth America and Joseph Yoshitomi of Straightforward Marketing and Consulting will be featured speakers
“This is an important opportunity for arts professionals to raise their marketing game, nurture and grow audiences, and discover ways to collaborate on programming and marketing,” says Christi Salamone, CEO of CDAC. “During our community listening sessions last year, we heard loud and clear that the arts community wants and needs professional development. Programs like this align with CDAC’s mission to unify, empower, and promote the arts community.”
Stone and Yoshitomi have tailored a curriculum for arts leaders and marketers, as well as visual and performing artists, working in the Coachella Valley and High Desert.
A statement on the workshop says Stone and Yoshitomi’s objective is to help participants, “Articulate your organization’s distinctive artistic offerings to different constituencies, especially prospective patrons. Develop a marketing plan for your budget. Ask the right questions and take the right actions to achieve maximum exposure/engagement for minimum cost. Leverage the collective power of the arts and cultural tourism marketing by collaborating to transform communities and attract the engagement of residents and visitors.”
The workshop runs from 8:30 a.m. to 4:30 p.m. Registration is open at www.cadesertarts.org/namp.
