Associa Desert Resort Management partners with charities to donate 300 bikes to local children

PALM DESERT, Calif. (KESQ) - Associa Desert Resort Management partnered with six local charities on Thursday to donate 300 bikes to Coachella Valley children.

Desert Resort Management CEO Mark Dodge says, “This initiative is one way we can create a lasting impact in the neighborhoods Associa Desert Resort Management calls home. And for families who are struggling, the gift of this bike may relieve the stress that can come with holiday spending.”

Dodge adds, It's great for us to be able to give back and, and to make a meaningful contribution, I think, to a lot of families' Christmases."

This is the second year Associa has hosted the nation-wide initiative, sponsored by Associa Supports Kids.

The event brought together members of six local charities - Olive Crest, Coachella Valley Rescue Mission, Galilee Center, Variety Children’s Charity of the Desert, Boys & Girls Club of Cathedral City, and Martha’s Village & Kitchen, along with volunteers, including employees, vendor partners, and Board members.

The day featured bike-building stations, music, and raffle prizes.