Kellogg to split into 3; snacks, cereals, plant-based food

By MATT OTT and DEE-ANN DURBIN
AP Business Writers

Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three companies focused on cereals, snacks and plant-based foods. Kellogg’s, which also owns and MorningStar Farms, the plant-based food maker, said Tuesday that the spinoff of the yet to be named cereal and plant-based foods companies should be completed by the end of next year. The company’s corporate headquarters will move from Battle Creek, Michigan, to Chicago, but it will maintain dual headquarters in both cities for its snack company, which makes up about 80% of current sales. Shares of Kellogg rose almost 4% to $70.15 in morning trading Tuesday.