Toyota Dealerships Hurting From Recalls
WASHINGTON – Some Toyota dealers are rattled by the company’s recall problems.
Some dealerships nearly hired the crisis public relations firm that represented socialite Paris Hilton, singer Chris Brown – and a company that California has called the state’s worst inland polluter.
Toyota is running a lobbying and advertising battle to protect its name. Meanwhile, many dealers are taking matters into their own hands.
A group in Southern California almost retained that crisis PR firm. Insiders say the idea was nixed after Toyota officials said the company should speak with one voice – theirs.
Dozens of dealers will lobby members of Congress this week as two House oversight committees hold hearings on the recall.
