Hard Rock Hotel in Palm Springs to cease operations
6 months before its 5 year anniversary in Palm Springs, the Hard Rock Hotel brand will be leaving for good. It was announced today that the Hard Rock Hotel in Palm Springs will be ceasing operations, according to a news release from the Zimmerman agency.
“Due to circumstances outside of Hard Rock International’s control, Hard Rock has made the decision to remove the brand and cease management of Hard Rock Hotel Palm Springs,” reads the release. “Hard Rock International appreciates the service of all of Hard Rock Hotel Palm Springs employees; the hotel staff will be retained by the new management company.”
In October of 2013, the Hard Rock Hotel officially opened in Palm Springs, making its home at the former location of Hotel Zoso after a $10 million transformation.
The Hard Rock Hotel’s time is Palm Springs has been, aptly, rocky. In June 2016, Hard Rock International took over management operations to, as officials said at the time, amplify every guest’s experience.
In November, Alfie Petit, the star and producer of a long-standing drag show at the Hard Rock, filed a complaint against the hotel with the Department of Fair Employment and Housing after the cancellation of his show. Petit ended up filing a lawsuit alleging that the decision was fraught with discrimination, fraud and retaliation on the part of Hard Rock management.
Hard Rock management refuted these claims, claiming the cancellation was strictly a business decision.Petit, otherwise known by the stage name “Arial Trampway,” said that he had received a settlement offer from the company that owns the hotel and franchise, but turned it down.
“Over the last few years, Hard Rock International has been shown tremendous support from the Palm Springs community and the brand could not be more grateful,” closes the release.
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