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Nancy Sinatra raises money to save Palm Springs Plaza Theatre


Nancy Sinatra hosted this year’s special fundraiser in an effort to save the Plaza Theatre in downtown Palm Springs. 

The plaza closed 6 years ago after falling into disrepair. City officials said the project is expected to cost 12-million dollars.

News Channel 3 was told 7 million dollars will be needed for infrastructure.

"The idea is to preserve the culture of this area and if we could do some of that by saving this theatre, then we are doing a good job, we really need to try to do this," said Sinatra.

The event included a special screening of her work, an audience Q and A and special guests including her two daughters, A.J. and Amanda Lambert.

Sinatra remembers coming to the theater as a child to watch movies. 

"I loved the stars on the ceiling," said Sinatra.

She's not the only one who took a trip down memory lane during the event.

"Well I sent a picture to my mom as soon as I walked in like I am right next to Louise's Pantry and the theatre that we went to," said Cindi Brouwer.

Cindi Brouwer returned to the theater for the first time in years after enjoying the place a child. 

"Its beautiful in here like when you're in here feels like a museum," said Brouwer.

Brouwer also calling for support in restoring the theater.   

"Its so classic to put money into something that means so much to so many people," said Brouwer.

After opening in 1936, the Plaza Theatre closed about 6 years ago after falling into disrepair.

A Palm Springs couple is among those helping to raise money for the project. 

"We keep this alive and hopefully they bring in quality entertainment," said Steven Lurrie. "I hope everyone gets behind it." 

Former council member J.R. Roberts is leading the effort.

"What we have to do is go find the people who grew up in theatre and love theatre," said Roberts. "We need to offer this magic to future generations." 

Roberts said after seeing the turnout, he's hopeful the 12 million dollar goal will be reached.

"What I see is this incredible life they're reigniting the magic of this theatre, they are proving that the plaza will again and can live for today," said Roberts. "We are going it do it. We are going to restore it." 

Organizers told News Channel 3 they are hoping to make half a million by the end of Modernism week.

If you would like to donate. Click here.

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Dani Romero


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