Nearby businesses ready for return of Coachella and Stagecoach two years later
The Coachella Valley Music And Arts Festival and Stagecoach are finally back after being canceled for the past two years due to the pandemic.
Businesses across the Coachella Valley will be feeling the financial boost from the festival's return.
Kalee Frederick is the co-owner of All Tressed Up Blowdry and Beauty Bar on El Paseo. The salon is offering hair and make-up services for the upcoming music festivals.
"This is going to be epic. This is going to be different than any of our other months," said Frederick. "We are definitely booking up for Coachella. As soon as they announced the dates we had people call and book their appointments."
To prepare, Frederick has hired more stylists and researched the latest hair and makeup trends. They are expecting about a 30% boost in sales compared to other months.
"We think it's going to be great. We also think it's going to carry us through summer," said Frederick.
The Greater Palm Springs Convention and Visitors Bureau did an economic impact study back in 2017. It said that in that year, more than 250,000 visitors attended the Coachella Valley Music and Arts Festival. Stagecoach had more than 75,000 visitors. The combined regional economic impact in 2017 was more than $403 million.
With festival season back in the valley, many short-term rentals will be booked and they will need to be cleaned. Gabriela Sandoval owns Jay's One Stop Cleaning Services. They'll be extra busy cleaning short-term rental properties as festival-goers come and go.
"Oh my goodness, it's gonna get crazy. Honestly, we're so booked," said Sandoval. "We're cleaning houses. Our girls are getting prepared. We have guests-- people coming in this weekend."
Local businesses are thankful for once again being a part of something bigger than themselves.
"It's not the same April without looking forward to the festivals. The desert just has a different energy in April, and everyone can feel it, and it's very exciting," said Frederick.
