Valentines Day: Florists’ busiest day and locals’ way of showing love

Valentines Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah. It is estimated that more than 250 million roses are produced for Valentines Day. In 2022, 22% of Americans purchased fresh flowers or plants for the holiday.

In Downtown Palm Springs, "My Little Flower Shop" says making flower arrangements for Valentine's Day is literally a labor of love. They say being able to put love into a display for others to spread love with it is a special experience.

Research finds buying flowers for a spouse accounts for 54% of flower purchases on Valentines Day, with 61% men and 42% women purchasing in that category. People buying flowers for their mother was 24% and significant other at 21%. However, sometimes it's about self-love with 13% of people buying flowers for themselves.

"My Little Flower Shop" says the natural message flowers is at the root of what they hope to spread to others on Valentine's Day.