Indio business hosts ‘Field Day’ recognizing local subcultures, niche products
INDIO, Calif. (KESQ) – Saturday marked the first ever "Field Day" event in Indio as organizers look to showcase unique music, shopping and food from local vendors.
The event was created by Adrian Romero, the owner of Rosemary Hi-Fi. He said he created the event because there aren't enough platforms for artists or creative businesses in the Coachella Valley. He said vendors would often have to travel to other cities, including Los Angeles or San Diego for a subculture event.
"Everything is very franchise and mainstream out here in the desert," Romero said. "And so we just want to bring more art and more culture and just more niche things.”
For Frank Lemus, a local ceramic artist and owner of Alfarería Lemus, he said "Field Day" is a chance for local businesses like his to grow close to home. He said the event brings together the owners, who have now become a close-knit community.
"This is where I grew up, so it's it's cool to see all the, the businesses, local businesses out here and growing," Lemu said. "There's sometimes a lot of times we have to go out of town to do kind of events like this. So it's really cool that they're putting it together here, and it takes a lot of effort to put an event like this together.”
Residents said they were excited to attend the event after seeing the event on social media. Many said they enjoy having somewhere to listen to music and shop with local vendors. For them, it's a unique experience that shows how much Indio has grown.
"I think the City of Indio is really stepping up their game," Grace Escobar said. "They're bringing out more and more community events so that everybody can come by and have fun.”
"Over the last two years, I've seen so much, so much growth in the city, so much more for people who just love to get out and enjoy music, arts, culture, food," Lucie Gonzalez said. "It just shows that Indio is on the map.”
Stay with News Channel 3 to hear from organizers and attendees about how they hope subculture events continue to grow.
