News Channel 3 to launch weekend newscasts on the CW
Palm Springs, Calif. (KESQ) – The Gulf California Broadcast Company, owners of KESQ News Channel 3, KDFX FOX 11, KPSP CBS Local 2, KCWQ CW 5, KUNA Telemundo 15, and La Poderosa 96.7 radio, is expanding its local weekend newscasts to air on KCWQ, the Palm Springs CW affiliate.
Beginning January 24, News Channel 3 Live at 6PM local newscasts will also be simulcast on KCWQ CW 5 Saturdays and Sundays.
The addition of local weekend newscasts to Palm Springs CW 5 will allow viewers to watch News Channel 3 live newscasts at 6PM year-round on Saturdays and Sundays, even when ABC affiliate KESQ is airing live network sports or other special programming.
“We’re excited to expand News Channel 3's critical local news and First Alert weather coverage to CW 5,” said Jerry Upham, Gulf California Broadcast Company's General Manager. “This allows us to better serve the Coachella Valley's weekend viewers, and is a unique opportunity for the Desert's News Leader to provide local newscasts every Saturday and Sunday at 6PM throughout the year. ABC's programming often doesn’t allow us to provide full live newscasts during this time period due to live sports and other network coverage.”
News Channel 3 newscasts currently air on KESQ, KPSP CBS Local 2, and KDFX FOX 11. All newscasts are also available via the KESQ livestream at kesq.com/livestream/
The addition of News Channel 3 live newscasts to KCWQ now extends the Desert’s News Leader to all the company’s English-speaking stations. In addition, the Spanish-speaking newscast Noticias Telemundo 15 continues to air on KUNA Telemundo 15 weekdays at 6PM and 11PM.
