Coachella Valley businesses prepare for World Cup boost

COACHELLA, Calif. (KESQ) - With just one week until the FIFA World Cup opening ceremony, excitement is building across the Coachella Valley as local businesses prepare for what many hope will be a surge in customers and sales.

Sports bars and restaurants across the valley are getting ready for increased foot traffic as fans look for places to gather and watch matches throughout the tournament. Business owners say the World Cup could provide a welcome boost during the typically slower summer months, when tourism and local traffic often decline.

At the 19th Hole Sports Bar and Grill in Palm Desert, management says they are preparing for the tournament by decorating the venue, expanding game-day readiness, and planning to show every match possible to accommodate expected crowds. The business also expects to see a noticeable increase in customers throughout the World Cup, especially during major matchups.

Manager Ryan Hansen says the business is anticipating a busier summer season due to the global event and is preparing to meet demand by offering full access to matches across all screens, along with cold drinks and a game-day atmosphere designed for fans.

Hansen also says the World Cup presents a valuable opportunity for small businesses across the desert to benefit from increased community interest and tourism, especially during a time of year when business activity typically slows.

The FIFA World Cup is one of the most-watched sporting events in the world, bringing together fans from a wide range of countries and cultures for nearly a month of international competition.

Local business owners say they are hopeful the global spotlight will translate into stronger sales, new customers, and sustained traffic throughout the tournament, helping offset the seasonal slowdown many face during the summer.

As kickoff approaches next week, businesses across the Coachella Valley say they are ready for what they expect to be one of the busiest and most exciting stretches of the summer.