Designer Tracy Turco discusses Desert Hot Springs rebranding campaign

By Jesus Reyes

Published April 11, 2022 4:26 PM

The city of Desert Hot Springs is planning a rebranding campaign to change its image, and bring in more activities for residents and tourists. The city has hired Palm Springs designer, Tracy Turco, to create the designs to be used in signage, maps, website materials and more.

Turco told News Channel 3's Peter Daut, "This is one of my most exciting projects. It's everything I love that's filled with color. They wanted to give Desert Hot Springs a new look that's exciting and artistic."

Turco said she's also acquired land in Desert Hot Springs to build new hotels.

Turco spoke with News Channel 3's Peter Daut about the project and her hopes for the city.

Article Topic Follows: Coachella Valley Questions Answered

Jump to comments ↓

Jesus Reyes

BE PART OF THE CONVERSATION

News Channel 3 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.