Indio is looking to grow more businesses backed by local Entrepreneurs
INDIO, Calif. (KESQ) — Just a few years ago, empty storefronts lined the streets of downtown Indio. Today, the city’s core is buzzing with new businesses, construction projects, and events aimed at bringing life back to the heart of the Coachella Valley.
Miguel Ramirez-Cornejo, Indio’s Economic Development Director, says the growth isn’t happening by accident. “Most of the business owners who have opened in the last two years are from the Coachella Valley,” he said. “Many have a personal connection to Indio — they were born here or still live here. This revitalization is being built from within the community.”
The city’s strategy focuses on supporting small businesses through reduced overhead costs, marketing assistance, and community events that draw people downtown year-round. Indio also continues to invest in infrastructure, including the ongoing beautification of Oasis Street, new lighting, landscaping, and long-awaited storm drains.
One standout example of local reinvestment is Gabino’s Creperie, which not only serves customers but also shares its kitchen with another small business under a “ghost kitchen” concept. Owner Marcel Ramirez says the transformation has been incredible. “When we first signed our lease, there wasn’t much movement at all. Now you see foot traffic on weekends, and that’s only going to grow as more projects are completed.”
The city is also leaning into its identity as the “City of Festivals.” With more than 1.4 million annual visitors for events like Coachella and Stagecoach, Indio is expanding its event calendar to include more city-owned festivals, movie nights, and Food Truck Fridays. The goal: keep residents and businesses thriving even during the summer months.
Looking ahead, Indio plans to continue expanding in every direction, with new housing developments, dining destinations, and community spaces. The College of the Desert’s campus expansion is expected to bring thousands more students downtown, further boosting local businesses.
Ramirez-Cornejo says the vision is clear: “If you haven’t been to downtown Indio, come check it out. There’s something new happening every day — and it’s something to be proud of.
