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CNN – Business/Consumer

Coca-Cola’s newest flavor is aimed at gamers

By Danielle Wiener-Bronner, CNN New York (CNN) — Coca-Cola is launching a new limited-edition flavor for gamers, a demographic increasingly pursued by mainstream food and beverage brands. For this new flavor, called Coca-Cola Ultimate, the soda maker partnered with Riot Games, which publishes the multi-player online battle arena game League of Legends. Ultimate will be

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