Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales
By Hanna Ziady, CNN London (CNN) — The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer. Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained”
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