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CNN – Business/Consumer

Kanye West’s ugly break-up with Adidas and Gap shows the risks of celebrity partnerships

By Nathaniel Meyersohn, CNN Business In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a coup for Adidas. Three years later, Adidas expanded its relationship with him, heralding it as the “most significant

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Corporate America is canceling Kanye West

By Ramishah Maruf, CNN Business In the last few weeks, retailers, social media platforms, celebrities and fashion and entertainment companies have peeled away from business alliances with rapper Ye. Ye, also known as Kanye West, has become a controversy magnet. In early October, Ye wore a “White Lives Matter” t-shirt and dressed several Black models

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