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CNN – Business/Consumer

Velveeta is staging a comeback

By Danielle Wiener-Bronner, CNN Business In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves. Sales of the processed cheese product, which food snobs love to hate, have been in decline for years. Then the pandemic hit, and suddenly stressed-out, homebound people wanted Velveeta for their queso, fudge and extra-cheesy

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How Abercrombie, Victoria’s Secret and Vitamin Shoppe use smell to get you to spend more

By Nathaniel Meyersohn, CNN Business Have you ever stepped into an Abercrombie, Victoria’s Secret, Vitamin Shoppe or another store and wondered: “What’s that smell?” Scent is a subtle, often underrated, component of companies’ attempts to entice customers and get them to linger around longer. These retail chains and other companies, including restaurants, fast-food chains, airlines,

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Consumers still don’t feel great about the economy, despite lower gas prices

Martha C. White for CNN Business Consumer sentiment in August continued to rebound from its June trough, but Americans’ feelings about the economy remain profoundly depressed from a year earlier, weighed down by uncertainty about inflation and the job market. The nation’s collective outlook rose marginally this month, according to the latest University of Michigan

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The streaming wars are over

By Frank Pallotta, CNN Business In November 2019, Disney debuted Disney+, kicking off the so-called streaming wars and prompting companies across the media world to spend billions of dollars to launch services to take on Netflix. Netflix was seen as the existential threat to the legacy media industry, so following its lead on subscriber growth

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