When we say KESQ is the Desert’s News Leader, this is what we mean:
We provide accurate and reliable local news, weather and sports on the air and online. It is our most important goal. When we do not achieve that goal, we admit our mistake and make corrections if we discover inaccuracies in the information we report. We practice the highest form of journalism. We are ethical. We value integrity, quality and excellence. Our mission is to earn the trust of our audience. We are straightforward. We are to the point. We report relevant information and put it into perspective for our viewers. We report the positive as well as the negative. We investigate. We reveal wrongdoing. We ask the tough questions. We strive for honest, unbiased reporting. We encourage our news team to be involved with the communities we serve. We try to reflect the diversity of our audience. We work to provide our viewers with information to help keep them safe. We strive to provide our viewers with the information they need to make decisions about their everyday lives and we try to make the communities we serve better places to live. We will not show any gratuitous sex or violence on our news programs without a sound editorial reason and without first warning our viewers.
The News Channel 3 News Team