New Smartphone App Shares Cell Phone Pictures With Everyone

A new app for smart phones hit the market on Thursday, and already it’s stirring up a bit of chatter.

The app is called Color.

If you believe what company leaders are saying, Color is going to re-paint the social media landscape, maybe even overshadow Facebook and Twitter.

“We were given $41 million to start our company,? said Bill Nguyen, the founder and CEO of Color. ?One of the largest funding ever for a private software company.”

Color is billed as a new kind of social network, not necessarily for people you know, but for people you don’t know.

It allows users of iPhones and Android devices to instantly share their photos, videos and text messages with, literally, everyone around them.

“We call this multi lens technology,? Nuyen said. ?So we describe it similar as when you go to a wedding and have all these disposable cameras laid out everywhere, and you take pictures, and it’s great because you share a moment together.

?We’ve done that except with smart phones. So every camera that takes a picture around you within a 150 feet is going to be instantly in your application. You don’t have to upload it, you didn’t have to download it, you didn’t have to share it, you don’t have to ?friend? anyone. It just happens.”

“It’s a little weird,? said La Quinta resident Ron Alford. ?I’ve never heard of anything like that. It?s not necessarily that they’re seeing things that you don’t want them to see, but who’s looking at it. It’s personal.”

And a father of three visiting Palm Springs for the weekend agreed.

“I don’t like it at all,? said Gabriel Jaramillo of Camarillo. ?It’s my family, and it’s my right to choose who I want to see my pictures and not. Who I allow to.”

Already, Color has $41 million from investors, so many people believe in the premise.

Nguyen founded LaLa, which bought out by Apple. Former Chief Scientist of LinkdIn also now works for Color as does the co-foudner of PhotoBucket.