If you’re driving along Highway 111 in Cathedral City, at Buddy Rogers Avenue you’ll see tractors and rows of plowed dirt in an empty lot.
“Cathedral City Public Works started (Monday) on the new Festival Lawn in downtown Cathedral City,” said Chris Parman, Cathedral City communications and events manager.
The Festival Lawn will provide 25,000 square feet of space next to Desert Cinemas in Cathedral City’s Town Square. It’ll include grass, irrigation and electrical wiring for current and new festivals coming to town. The city council allocated up to $100,000 for the project.
“It would be nice if they built something to have the festivals,” said Raul Romero, of Cathedral City.
The festival lawn will be completed on Jan. 8. West Coast Artists will present the “Town Square Art Affair” on Jan. 10. In February there will be a hot air balloon festival and a “Passport to Health” health fair and 5K glow run. Shorty’s Rib Fest will be hosted in March.
The Festival Lawn comes as new businesses begin to move in with Desert Cinemas, including Bonta Restaurant & Bar and Taqueria Los Arcos.
“The benefit of the lawn is to drive economic development in the city., getting more people downtown and making sure people have a great time and enjoy it.”
For more information about the festivals to come, go to www.cathedralcity.gov