‘F21 red’ set to open at Westfield Palm Desert

A marketing director for Westfield Palm Desert has announced a new retailer will soon be opening at the mall, and the new store will only be the second location in Southern California.

‘F21 red’ is a new concept from Forever 21. Center Marketing Director Franchesca Forrer said the highly anticipated store delivers greater quantities of the styles and trends customers seek, while maintaining the value and prices Forever 21 is known for offering.

F21 red offers a deeper inventory of the staples Forever 21, Forever 21 Men, Forever 21 Plus and Forever 21 Girls is known to carry, according to Forrer.

The nearly 22,000 square-foot store will be located on the upper level near JCPenney.

“We’re delighted to have F21 red join the Westfield Palm Desert family of retailers,” said Forrer. “The store’s prices are reasonable and their designs are fresh and on-trend. This is a much-needed addition to the desert, something that will appeal to families and fashionistas alike,” she added.

Officials said F21 Red is slated to open in August, 2015.