BNP Paribas Open “Garden Party” To Launch Tennis Season in Coachella Valley
INDIAN WELLS, Calif., January 12 , 2018 – The brand-new BNP Paribas Open “Garden Party,” a free event open to the public that will serve as the official kick-off to Tennis Season in the Coachella Valley, will be held at the Gardens of El Paseo on Friday, January 26 from 3:30 pm – 7:00 p.m., and all fans are welcome to attend.
To celebrate the beginning of several exciting, tennis-filled months in the area, the BNP Paribas Open will be hosting a Garden Party to offer attendees a snapshot of Tennis Paradise. The event – which is part of a larger “Full Bloom” thematic for this year’s tournament – will provide food and beverage from a variety of vendors and activities ranging from a trivia competition to table tennis to lawn games. Fans will also have the opportunity to take their photo with the Official BNP Paribas Open Baccarat trophy. The event will give attendees a preview into the men’s and women’s player fields at the 2018 BNP Paribas Open, and conclude with live music, beginning at approximately 6:00 p.m.
Ahead of the 2018 BNP Paribas Open, taking place March 5 -18, 2018, the tournament has launched a brand-new partnership program for local businesses to get involved in the region’s largest sporting event and spread the excitement about Tennis Season in the Coachella Valley. Local businesses are invited to become preferred partners of the tournament, with special benefits and perks for both the merchants and their patrons.
“We’re thrilled to bring this brand-new event to the community in our backyard,” said Philippe Dore, Media and Marketing Director for the Tournament. “Each year, we strive to create new offerings for our incredible fans and look for new ways to engage with the community that supports us. We can’t wait to celebrate the start of Tennis Season with our fans and our partners ahead of what promises to be another fantastic tournament in March.”
This year’s BNP Paribas Open will highlight the world-class tennis players that participate in the event woven into the natural beauty of the desert landscape; as well as the physical attributes of the Tennis Garden – one of the most picturesque venues in all of sports. Ahead of the 2018 event, the site is undergoing a full-scale beautification project that emphasize the lush, green environment that make the Tennis Garden truly feel like a garden blooming to life.
Additional activities and special guests will be announced over the coming weeks. For the latest information and to purchase tickets to the BNP Paribas Open, visit www.bnpparibasopen.com .
About the BNP Paribas Open
The BNP Paribas Open is the largest ATP World Tour and WTA combined two-week event in the world, and is held annually at the Indian Wells Tennis Garden. The tournament offers more than $14 million in prize money, and is the only event to provide the Hawkeye line challenge system on all match courts, including qualifying rounds. For more information, visit www.bnpparibasopen.com .
About BNP Paribas
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.
