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News

‘Benito Bowl’ ignites Latino pride across the Coachella Valley

By Luis Avila

Published February 9, 2026 10:32 AM

COACHELLA VALLEY, Calif. (KESQ) - One day after the Super Bowl halftime show — nicknamed the “Benito Bowl” — people are still buzzing about the performance.

Headlined by Bad Bunny, the show was packed with powerful cultural storytelling, symbolism, and visual moments that resonated with fans across the world. Many viewers praised the performance for celebrating Latino identity and pushing creative boundaries on one of the biggest stages in entertainment.

News Channel 3 is speaking with local residents to hear their reactions to the halftime show and what it meant to them.

Stay with News Channel 3 for more.

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Luis Avila

Luis Avila joined KESQ News Channel 3 as a multimedia journalist in June 2024. Learn more about Luis here.

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