Taste of Jalisco kicks off 10th annual celebration of Mexican culture

CATHEDRAL CITY, Calif. (KESQ) - The Taste of Jalisco is bringing the flavors and fun of Mexico to Cathedral City for the 10th year in a row this weekend.

The annual celebration honors Cathedral City's sister-city relationship with Tequila in Jalisco, Mexico, with live music performances, food vendors and carnival rides.

Attendees and city leaders say it's an homage to Hispanic culture and it's impact on the Coachella Valley.

"It's quite literally called Taste of Jalisco, my dad's from Jalisco, so it's nice to just kind of be united and enjoy the culture, immerse themselves in what we have to offer," Miguel Hernandez said.

That culture is represented in the variety of Tequila options and Mexican street vendors, bringing authentic flavors across the border.

Vendors say it's the good food and times that's bringing people together.

"I think in Hispanic culture we always have the the asada. That's every Saturday, every weekend. So this is kind of a good time to come out from every background and just where we're from. It's a melting pot. So just all these different cultures come together as one and just have a good time," Matthew Flores said.

For more information on the festival, visit: https://www.tasteofjalisco.com/