Disney hikes Disney+ ad-free subscription cost by 38%

By MATT O’BRIEN
AP Technology Reporter

Disney said it is raising prices for streaming subscribers in the U.S. who want to watch Disney+ without ads as more viewers switch to what CEO Bob Chapek described Wednesday as the “best value in streaming.” The price increases are tied to a new tiered service Disney will launch in December for U.S. subscribers. The basic Disney+ service today costs $7.99 per month. Starting in December, that basic service will run ads, so a subscriber who wants no ads will have to upgrade to a premium service that starts at $10.99 per month, a 38% increase over current prices.