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Month: September 2021

AMC Theatres, in a shift, rolls out $25 million ad campaign starring Nicole Kidman

By Frank Pallotta, CNN Business “We Make Movies Better.” That’s the tagline of a new advertisement from AMC Theatres. The world’s biggest movie theater chain debuted a $25 million national ad campaign Wednesday that it hopes will bring audiences back to the movies. It’s an unusual move because movie theater chains typically don’t advertise outside

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Humidity on the rise

Dew points went soaring this morning, climbing into the 60s and 70s to start the day as monsoonal moisture continues it’s march into the Valley. The Water Vapor imagery tells the story, dry air retreating as moisture from the Southeast works it’s way up from Northern Baja. In addition to the humidity, heat remains an

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