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CNN – Business/Consumer

Shauna Spenley

Max has a new name. Again

By Liam Reilly, CNN (CNN) — Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming platform, Max, would revert to its previous name, HBO Max. WBD executives emphasized that the move is an attempt to

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