Bed, Bath and Beyond coupons: good for you, bad for the chain
Do you refuse to buy anything at Bed Bath & Beyond without a coupon? So does everyone else, apparently.
While the company is making plenty of sales, they aren’t as profitable as they used to be, something that experts attribute to the chain’s training its customers to always come in clutching a coupon.
That little piece of paper is creating a big headache for the home furnishings giant, which has seen its profit margins squeezed as customers increasingly rely on the discount. In the most recent quarter, Bed Bath & Beyond reported that its revenue rose 1.7 percent to $3 billion but profits fell 10 percent to $202 million, which company executives largely blamed on “an order of magnitude increase” in expenses related to coupons.