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NPG introduces Next-Gen TV Station in Santa Barbara

Our parent company News-Press Gazette and our owners, the Bradley family launched the first “Next Generation television station at our sister station in Santa Barbara.

“This is a really big deal Santa Barbara and our station is going to be the smallest market in the country that’s going to develop and design and launch this technology ATSC 3.0 the next generation of TV,” said Mark Danielson, general manager of NPG – California.

It’s a first of its kind on the west coast, Next Gen TV, features HD customizable content that will revolutionize the way we stay connected in times of emergency.

“This community here has seen some natural disasters over the last year or so with the fires in the floods when this technology is fully implemented will be able to warn our community citizens on what’s going on better so we should be able to save lives,” said Eric Bradley, NPG co-owner.

The blending of broadband and broadcast television makes it easy for folks to consume media the way they do on their phones and there are different feeds for different people or different neighborhoods.

“It’s going to offer everyone an easier way to consume media in a common way so if you’re used to using Netflix and applications like that on your cell phone today or your computer you’ll be able to do that with your television now,” Jim Dechant, NPG Vice Parent of Broadcast Technology.

The technology is so advanced it won’t become mainstream in our homes for two to five years.

“This is going to be a technology that will help our broadcasting division be a player in the field if we don’t invest in this technology we fall behind the Facebooks and the googles,” Bradley said.

It’s a multi-million dollar effort taking the first step into the future. Our station is a family, investing in that future and our communities.

“What NPG of California is we are a family-owned company. We’ve been investing in our community our employees and our infrastructure so that we can build for the future,” Danielson said.

The federal government gave the approval for this new station in Santa Barbara.

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