Local shops shine on small business Saturday

Shoppers across the Coachella Valley are supporting local entrepreneurs for Small Business Saturday.

The day, nestled between Black Friday and Cyber Monday, highlights the importance of shopping small to bolster local economies.

Small Business Saturday, started by American Express in 2010, has become a national movement encouraging consumers to think locally during the holiday shopping season.

Riverside County is the home of over 76 thousand small businesses which represent about 96% of all county businesses according to Riverside County Office of Economic Development.

Rocks and Records, a small business in Indio, owners said they have a wide selection of music, even mentioning a special holiday record section in the store.

Stay with News Channel 3 to hear from small business owners.