2025 BNP Paribas Open brings in tourists and annual boost to local Coachella Valley economy

Each and every year the BNP Paribas Open brings in thousands of fans, and millions of dollars to the Coachella Valley. Those tourists often spend money at hotels, restaurants, and other small businesses, helping to boost the local economy.

News Channel Three's Tori King spoke with Rolf Hoehn, the Director of Business Development and Partnership for Desert Champions, during a four-part speaker series last July, and he says in 2024 the BNP Paribas Open provided more than 12,000 jobs here in the Valley.

Hoehn also added that the tournament had an economic impact of over $893,000,000 last year.

The full BNP Paribas Open economic report for 2024 can be found here.