Tennis Paradise: Local woman is behind much of the beauty on display at the BNP Paribas Open
Briana DeAztlan is a local woman tasked with making sure Tennis Paradise lives up to its name.
A graduate of La Quinta high school and the esteemed Parsons School of Design in New York, she's a successful business woman in charge of bringing beauty to the BNP Paribas Open every year.
In fact, she's been with the tournament 25 years and even remembers back when it was Grand Champions.
Her company, EVENTSCAPE, has grown through the years but the main focus is floral arrangements. Whether inside the stadium or on the grounds outside, the vibrant colors and art can be seen all over.
Sports Director Blake Arthur had the chance to catch up DeAztlan one-on-one about her journey, the history and the pride she feels for playing a part in such a major local yet globally known event.
Really enjoyed my chat with Briana DeAztlan who is so deeply rooted in the @BNPPARIBASOPEN. From growing up a player & fan, she's now owner/operator of Eventscape, a local company providing much of the beauty at #TennisParadise! @IndianWellsCA @KESQ @BaileyKESQ @Qassignmentdesk pic.twitter.com/mbTa1XIGQz
— Blake Arthur (@BlakeArthur24) March 15, 2022
"It's incredible. Especially for me, I played tennis as a young person so I enjoy the game and to be a part of something that I enjoy watching and then on the outside of it I can actually be part of the build out and other peoples experience, it's extremely personal," DeAztlan said.
"I certainly can't share specifics but I would say the cost of installation here rivals the largest sporting events in the world, probably. The tournament has always prided itself on going above and beyond to make sure the grounds what they are," she said.
"If I were to tell you a quantity that I think is fairly impressive, we bring in about 10,000 one-gallon plants. And when I say one gallon it's your small flower type right but it's an external plant, it's not a cut flower that goes inside a flower arrangement," she said.
Ever wonder what happens to all the beautiful flowers/plants after the tournament? Well, this is for you! Also for you, my chat with Briana DeAztlan, a local woman behind much of the beauty of the @BNPPARIBASOPEN! @KESQ @BaileyKESQ @Qassignmentdesk @KESQHaley @IndianWellsCA pic.twitter.com/h3yEyimL7J
— Blake Arthur (@BlakeArthur24) March 15, 2022
"We've always been very proud of it and just having the caliber of athletes that come here - it's exciting and it's exciting to watch it. So the feeling of this event is larger than life and if we can continue to do our installations that feel the same way too then we're happy. We want to keep in that realm," she said.
Be sure to stay with the KESQ News Channel 3 sports team of Blake Arthur and Bailey Arredondo for continuing coverage of the tennis tournament.
