Tiger Woods Dropped From Gatorade Ads

NEW YORK – Gatorade hasdropped Tiger Woods from its advertising campaigns. The Gatorade endorsement revelation comes weeks after Gatorade said it was discontinuing a Tiger-named beverage.

A spokesperson for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”

The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods’ marital problems and infidelities became known.

Recently AT&T dropped Woods, issuing their statement on a Friday before a major holiday weekend. The simple statement from the company was:

“We are ending our sponsorship agreement with Tiger Woods and wish him well in the future.”

Accenture canceled its six-year contract with Mr. Woods citing “he is no longer the right representative for its advertising.”

Procter & Gamble Co.’s Gillette said it would limit Woods’ exposure.

Nike’s head has called the Tiger Woods scandal a mere “blip.”