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The River in Rancho Mirage celebrates three grand opening celebrations

The River in Rancho Mirage hosted a tri-grand opening ribbon-cutting celebration on Friday.

Three new businesses celebrated its openings at the shopping center:  REI Co-op, Cowboy Cantina and Slinging360.

To celebrate, the River hosted an afternoon filled with excitement, new beginnings and community spirit. 

The free event included live music, local vendors and giveaways.

Ribbon Cutting Schedule

4:00 PM REI CoOp Ribbon Cutting & Ceremony

4:25 PM Slinging 360 Ribbon Cutting & Ceremony

4:45 PM Cowboy Cantina Ribbon Cutting & Ceremony

City officials and local chambers will be at the occasion. 

JoAnn Schoemann, director of events at the River at Rancho Mirage, said the popular shopping center is coming back strong.

Rancho Mirage's Mayor Steve Downs said each ribbon cutting marks a new business taking a chance on the city.

"It means that a business, a person, a group, a big company like REI has taken an economic risk on our city," Downs said "We're delighted to have them with us."

REI is a consumer cooperative that sells outdoor apparel. Slinging 360 is a recreational vehicle rental service and Cowboy Cantina is a restaurant.

REI Co-op and Slinging 360 have already been welcoming customers but Fridays ribbon cutting ceremony celebrated their official debut — while Cowboy Cantina is set to open its doors soon.

"You do these ribbon cuttings when you can bring everyone together," Downs said. "When everyone in the chamber can come together to celebrate these business openings." 

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Shay Lawson

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