NYLON House returns to Coachella with a splash, including a special performance by Dove Cameron
THERMAL, Calif. (KESQ)-- NYLON House made its long-awaited return to the Coachella Valley for a star-studded night of music and culture.
The event, now in it's seventh year has become one of the most coveted Coachella after parties of the season. This year, the massive event kicked off on April 11th, at Maraza, in Thermal. After arriving, thousands of guests were led along an illuminated pathway that turned into the ultimate beauty experience. This year's theme: Deep Dive.
Ulta Beauty partnered up with NYLON House as 2025's title sponsor and exclusive beauty retail partner to create the under-the-sea experience, complete with Ulta Beauty Collection samples and a hair and makeup bar run by professional stylists.
News Channel Three's Tori King spoke with Lauren McCarthy, the Editor in Chief at Nylon Magazine, who says it takes months of planning, and hundreds of dedicated employees to pull off an event of this proportion.
"I love seeing all these activations come to life," said McCarthy. "Our events team works on this event all year, truly. They will start working on next year's tomorrow morning, if they haven't already."
When asked about what NYLON meant to her, McCarthy said NYLON is all about forward-thinking, and discovery.
"For me, its all about the intersection of culture and music and fashion," said McCarthy. "NYLON is also about what's up and coming. I think where NYLON stands apart is we're really championing new talent, new designers, new musicians. So we were really always excited about discovery.”
Guests also got to let loose at the oceanic beauty experience with exclusive giveaways and a photoshoot opportunity with Plan B. Partygoers were even treated with free festival statement pieces from Marshalls’ Good Stuff Style House, and received makeup touch-ups at COVERGIRL’s desert-inspired pop-up. Sally Hansen was there to give everyone festival-ready manicures, and thousands of people stepped up to get free piercings by Banter throughout the night. Adidas was there to sample its newest Vibes fragrance collection and new mood-boosting uni-sex scents.
This year's event featured a stacked DJ lineup, including sets by James Hype and Austin Millz. The night ended with a special performance by award-winning, multi-platinum singer/songwriter Dove Cameron, who performed her song “Too Much” ahead of her forthcoming album.
The evening also celebrated the release of NYLON’s latest broadsheet, featuring global icon Tyla as the cover star.
Several celebrity guests made appearances, including Brooklyn Beckham, Maria Georgas, Susie Evans, Cheyanne King, Shaun Ross, Tara Yummy, Lance Bass, Mark Tuan, Fannita Leggett, the Montana Boyz, Nicola Peltz Beckham, Olivia Holt, Tayme Thapthimthong, Karreuche Tran, Gavin Casalegno, Chris Colfer, Blake Gray, Dale Moss, Tinx, Ariana Madix, Ava Max and more.
