Measure A has the city of La Quinta divided

La Quinta's Measure A is leaning towards a Yes vote.

A "Yes" on Measure A would put specific limits on short-term vacation rentals in the city. "Approximately $8 million in tax revenue to the City would be lost annually," said Marcie Graham, La Quinta's Marketing, Brandshaper & Communications. A "No" on Measure A will keep the short-term vacation rental program in place, including a current ban on new permits, allowing the City to continue the current programs to monitor and confirm that all rentals have the required permits and licenses and that visitors are not
disrupting neighbors and neighborhoods.

Measure A Frequently Asked Questions

Information provided by the City of La Quinta

What is Measure A?
Measure A is a ballot initiative proposing to permanently phase out and ban non-hosted
short-term vacation rentals, in non-exempt areas of the City of La Quinta by December 31, 2024.

In the City, more than two-thirds of the approximate 1,160 permitted STVRs are within what would be non-exempt areas as defined by Measure A.

What does a “No” vote on Measure A mean?
Voting “No” will keep the short-term vacation rental program in place, including a current
ban on new permits, allowing the City to continue the current programs to monitor and
confirm that all rentals have the required permits and licenses, and that visitors are not
disrupting neighbors and neighborhoods.
What does a “Yes” vote on Measure A mean?
Voting “Yes” for Measure A would lead to an immediate phasing-out on renewing permitted
STVRs and eventually a permanent ban by December 31, 2024, of non-hosted short-term
vacation rentals in non-exempt areas of La Quinta.

Mapping STVR areas in La Quinta

News Channel 3 asked Measure A has the city divided with a yes vote in the lead. How do you
plan to move forward?

Incumbent Linda Evans: "You know, regardless of how people have voted on Measure A, we will manage we have managed through the dissolution of redevelopment we have managed through recessions in the past, and we will figure it out, what we need to do is concentrate on making sure we support our small businesses, our jobs, and our residents that have jobs in small businesses to make sure that without the potential of visitation, we can still prosper, our city will again adjust accordingly. It's a matter of making sure that our residents are whole, and are healthy, and prosperous."

As results continue to roll in, KESQ News Channel 3 will have all the updates you need. For the full story tune in at 6 pm.