California bill to ban gender-based pricing dies

A California legislative panel has killed a bill targeting manufacturers that charge more for products marketed to women.

SB899 failed in the Assembly Judiciary Committee on Tuesday.

The measure by Democratic Sen. Ben Hueso of San Diego was a response to reports that razors, toys and other products marketed to girls are sometimes sold at higher prices than similar products marketed to men and boys.

SB899 would have allowed consumers to file discrimination lawsuits against companies that violate the ban on gender-based pricing.

Supporters say pricing items differently based on their color or stylistic flourishes discriminates against women.

Business groups warn that the measure would subject companies to frivolous litigation and raise prices for consumers.

California law already has restrictions on pricing differentials for services like haircuts and dry cleaning.