Newscast clips in political ads do not signify endorsement
As we near Super Tuesday and head closer to the General Election, there's no doubt you'll see more political advertising. They are on television, online, and in your social media feeds. But you might be surprised to see familiar faces of news anchors in these spots.
It's not an endorsement
The inclusion of clips of news programs in television commercials does not signify an endorsement by the station or team members. The videos are included without the news organization's permission.
We heard from many viewers who asked the question: How can political ads use newscast clips without consent?
Fair Use
Political speech has long been protected by the United States Constitution. Copyright.gov explains, "Fair use is a legal doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances." Campaign advertisements including copyrighted materials can sometimes be defended using Fair Use arguments. Likewise, News Channel 3 uses Fair Use arguments to deliver content that supports reporting on political and other coverage.
The inclusion of clips of news programs in television commercials does not signify an endorsement by the station or team members.
Stations are limited in response
Broadcasters can challenge advertisers for using clips from newscasts that are covered by copyright laws.
Television stations are not permitted to edit, censor, or deny advertisements from federal candidates. The Communications Act and federal laws require stations to air federal candidate advertisements.
KESQ News Channel 3 and its parent company will take steps, as appropriate, to address political advertisements that include a newscast clip without permission.
Your Vote 2024
As part of the Your Vote 2024 political coverage, News Channel 3 intends to fact-check political advertisements and claims from high-profile campaigns and will be transparent in explaining the editorial process when we do so.
